Unleash Your Profits:
Turning Your Business Into a Profit Machine With Strategic Marketing
You’ve poured your heart and soul into building your business. You have fantastic products or services and a vision for success, but there is something lacking… your business is providing you with a wage, not a lifestyle, and the business is not the profit powerhouse it should be – You feel left out in the wilderness… why?
The answer, more often than not, lies in the application of effective marketing. It’s not about shouting from the rooftops; it’s about carefully orchestrating every touchpoint to attract, engage and convert your ideal customers… that’s why a website built for sales will almost always outperform a website built for awards.
At Four-Shires Creative, we understand that the holistic approach to marketing is the key to unlocking explosive growth – it’s what we are built for… We’ve done it for lots of businesses, and would love to do it for yours.
TIP 1:
Ensure your website is mobile-friendly! Around 60% of online searches now happen via phone. A clunky mobile experience loses potential customers fast – Check it today, or better, ask us about a design refresh of your website.
More Than Just Pretty Pictures: A Full Service Approach To Sales Acceleration
Turning your business into a sales powerhouse requires more than a flashy website or a few social media posts. It demands a cohesive strategy that integrates multiple marketing disciplines. A full service creative and marketing agency such as Four-Shires Creative will have all of these services available, saving you the risk of a broken message that comes with using multiple providers.
At Four-Shires Creative, we believe that every part of your marketing has but one goal:- Driving sales to you.
A Website That works as Hard as You Do:
Your website should be more than just your introduction to the world, it should be your digital salesperson. It is often the first interaction a potential client has with you.
They will have come looking for a solution to a problem or requirement they have so, as well as being visually appealing (the ‘design’ bit) and user-friendly (quick to load and easy to navigate) it needs to make them feel you have the solution they are looking for… and to do that means two things: you need to talk about the benefit to them, and back that up with plenty of calls to action (contact points)
The Power of Visual:
In today’s visually driven world, video is an incredibly powerful tool; to connect with your audience on an emotional level, explain complex ideas simply, and showcase your products or services in action.
From engaging explainer videos to captivating brand stories, video can significantly boost engagement and drive conversions if done properly. Our video production team and film crew at Four-Shires Creative are not just experienced, they are film industry professionals, ensuring you get great results.
Connecting and Converting Through Social Media:
Social media is more than just sharing updates or dancing cat videos; it’s about building a community, engaging in conversations, and strategically reaching potential clients where they spend their time.
A well-defined social media strategy, combined with compelling content, soft calls to action, and targeted advertising, can be a significant driver of sales and leads.
Reaching the Right People with Precision Marketing:
Gone are the days of scatter-gun marketing. Digital advertising platforms allow for very precise targeting, ensuring your message reaches the people most likely to be interested in what you offer.
Whether it’s pay-per-click (PPC) campaigns, social media advertising, or search engine marketing (SEO) a data-driven approach ensures your marketing budget delivers the best possible return.
The Art of Email Marketing:
Building relationships and nurturing leads is crucial for long term success. Email marketing, when done strategically, allows you to stay top-of-mind, provide valuable information, and guide prospective customers through the sales funnel, as well as allowing upselling to existing customers. From engaging newsletters to targeted promotions, email remains a powerful tool.
A Consistent Brand Identity:
Your brand is more than just a logo; it’s the entire perception customers have of your business. Consistent branding across all of your marketing (website, social media, printed materials etc) builds trust, recognition, and drives sales.
Turning Strategy Into Sales
A Cohesive Approach:
The beauty of an integrated marketing strategy is its ability to deliver a measurable return on investment (ROI). At Four-Shires Creative, we work on the basis that every pound spent on marketing needs to add several times that to your profit line. That’s why we prefer to concentrate on creating campaigns and websites that drive results.
An integrated approach ensures that there is no overlap or waste in your marketing investment, but rather interconnected steps that guide potential customers through a carefully designed marketing sales funnel like the example below.
TIP 2:
Don’t just broadcast! Ask questions, run polls, and respond to comments on your social media (keeping it friendly and polite at all times) engagement builds community and trust.
TIP 3:
Consistency is key! Regularly update your website, post on social media, and send out emails to stay in front of your audience.
TIP 4:
Track your marketing results! Use analytics to see what is working and what’s not. Data-driven decisions lead to better ROI.
For Best Results: Reduce Your Risk With a Complete Solution
Pulling together all aspects of your marketing (especially if you are using different providers for different parts) takes a lot of time and effort… time where you could and should be earning money or enjoying the fruits of your success… so why not take the easier and lower risk option (which delivers better results and usually works out cheaper) ?
Just ask us about our ‘complete marketing solution’ packages where we co-ordinate and run your; website, SEO, social media management, digital marketing, email marketing and provide ongoing strategic marketing advice. Cheaper than paying multiple providers and great for generating far better results – it’s like having your own dedicated sales and marketing division.
Just give us a call, or fill out a form (Click Here) and start building your success today.
Example Marketing Funnel:
1. Awareness (Top of the Funnel)
- Activity: Engaging social media content (videos, posts), targeted online advertising (e.g Facebook, Google ads) and informative blog posts (like this one) designed to attract attention and introduce your brand.
- Goal: Increase brand visibility and website traffic.
- Measurement (initial ROI indicator): Website visits, social media engagement (likes, shares, comments), impressions, click-through rates (CTR)
2. Interest (Middle of the Funnel – Lead Generation)
- Activity: Offering valuable/useful lead magnets… e,g ‘The Complete Marketing Checklist Book’ (just drop us an email to ask for a free copy, or use one of the forms on this website) basically, anything that your ideal customers are likely to be interested in… and offer these in exchange for the potential customer providing their email (or other contact information if you wish) – these can be collected through a form on the website and promoted through social media or paid ads.
- Goal: Capture qualified leads – individuals who have shown genuine interest in your services.
- Measurement (ROI indicator): Number of leads generated, conversion rate of website visitors to leads.
3. Decision (Next to Bottom of the Funnel):
- Activity: Nurturing those leads through targeted email marketing campaigns that provide further value, showcase your expertise (case studies, useful guides, testimonials), and address their specific needs or aspirations. Personalised follow-ups based on their initial interaction.
- Goal: Build trust, demonstrate value, and position your businesses service/product as the solution.
- Measurement (ROI): Email open rates, click-throughs, engagement with your content.
4. Action (Bottom of the funnel – conversion):
- Activity: Clear calls to action leading to appointments, quotes or direct enquiries. Optimising your website (if not built by Four-Shires Creative) and contact forms for easy conversation.
- Goal: Turning qualified leads into paying clients.
- Measurement (key ROI metric): Number of conversions (new clients), revenue generated from these new clients, client value (10 new clients generating £1,000 each per year are far more valuable than 100 new clients generating just £100 each per year — low value clients means more time lost to admin and upkeep, and less time available to grow… feel free to ask us for advice)
5. Retention (post sale):
- Activity: Provide great service, keep to promised timetables (TIP – over-estimate service delivery time and complete early, so you build a reputation for reliability), build strong relationships for retention and to possibly promote cross-selling or upsells.
- Goal: Encourage repeat business and referrals… for example, any business who refers another business to us wins a 10% discount for that referred business (off their first order) and also gets an equal value discount themselves – This maximises the long-term value of each customer.
- Measurement (long Term ROI): Customer lifetime value, repeat purchase rate, upsell rate and referral rate.
If you have reached this point, then you have done amazing!
This is a much more detailed article than many you will have
read, and we’ve done that because we are looking for business
owners who really want a successful business.
So why not move to the next stage and arrange a free consultation”
Just click on the button below and choose your day and time…
No selling, no obligation – just a chance to start making real money
