10 Winning LinkedIn Strategies for 2025
LinkedIn’s algorithm evolves fast, and 2025 brings fresh challenges for UK SMEs aiming to stand out. Hashtags are less effective, engagement is king, and original insights drive reach. At Four Shires Creative, we’ve leveraged our 30+ years of marketing expertise to grow our brand on LinkedIn. Here’s how you can too with these actionable tips.
1. Hook Readers with Value
The first three lines of your post decide its fate. Start with a bold question or tip to grab attention. For example, Four-Shires might post, “Struggling with website traffic? One SEO tweak can double leads!”
Share insights from your industry to spark comments, as LinkedIn prioritises meaningful conversations. Avoid sales-heavy pitches… offer value, like our free marketing checklists PDF, to engage SMEs.
2. Use Hashtags Sparingly
Hashtags lost clout in 2025, with LinkedIn favouring AI-driven recommendations. Use 3-4 relevant ones, e.g #SmallBusinessMarketing or #SEO, at the post’s end.
Overloading hashtags risks looking spam-like though. Focus on keywords in your text instead.
3. Time Posts for Impact
Post when your UK audience is active: Tuesday-Thursday, 8-10 AM or 4-6 PM GMT. e.g If your targets are small businesses, schedule posts at 9 AM to catch SME owners browsing.
The first hour (the “golden hour”) drives reach, so encourage early comments with questions… For example, we would have something like, “What’s your 2025 marketing goal?”
4. Spark Meaningful Comments
Comments outweigh likes in 2025. Ask open-ended questions to drive discussion. E.g. we could say, “What’s one marketing mistake you’ve made?” to invite stories, boosting reach. Respond to comments quickly to keep the conversation alive, as posts with 5+ comments see 2–3x more visibility.
5. Link Smartly in Comments
External links in posts cut reach by 25–35%. Place links, like to four-shires.com, in the first comment. Four Shires promotes our £250 credit (expires May 31, 2025) with a post saying, “Check the first comment for details!” This keeps reach high while driving traffic.
6. Embrace Video Content
Vertical videos get 5x more engagement. Share 30-second clips on tips (related to your business field), uploaded natively with subtitles. Link to your site in the first comment to avoid penalties. Videos keep users on your post longer, signalling quality to the algorithm.
7. Rally Your Team
Team shares extend reach beyond your network. Get staff to comment on your posts, like “Love our [product/service]!” This authenticity boosts visibility by 20-30%, reaching new SME owners.
8. Diversify and Post Regularly
Post 1–2 times weekly, mixing text, videos, and carousels. Rotating tips, service showcases, and offers keeps SMEs engaged. Consistency builds authority, helping LinkedIn recognize your niche.
9. Engage Actively
Comment on others’ posts to boost your profile’s visibility. This can increase your posts reach by 10–20%. Thoughtful comments like “Great SEO tip!” build relationships.
10. Analyze and Adapt
Use LinkedIn Analytics to track what works. Four Shires finds that videos outperform text, so always try to include them from time to time. Test formats and refine based on likes, comments, and clicks to optimize website visits.
Mastering LinkedIn in 2025 means adapting to its algorithm – fewer hashtags, more engagement, and smarter links. Four Shires Creative uses these strategies to connect with UK SMEs, and you can too.
Ready to grow? Start with these tips and watch your reach soar… or take the easy route and let us do it all for you!
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